The Brand & Marketing Manager will oversee brand strategy and marketing campaigns for multiple markets, ensuring consistency while adapting to local cultures. They will drive brand awareness, lead generation, and customer engagement through innovative strategies.
Key Responsibilities & Duties
Develop global brand strategy with local market adaptations.
Plan and execute integrated marketing campaigns.
Manage brand identity, voice, and guidelines.
Collaborate with sales teams for market-specific promotions.
Track campaign performance and adjust strategies.
Lead creative teams in producing localized content.
Technical Skills Required
International brand management experience.
Proficiency in digital marketing platforms (Google Ads, Meta, LinkedIn).
Knowledge of SEO, content marketing, PR, and event marketing.
Data analysis and marketing automation tools.
Soft Skills Required
Leadership and team management.
Creativity and innovation.
Cross-cultural communication.
Strategic thinking.
Core values: Honesty, Loyalty, Passion, Love Learning.
Academic or Trade Qualifications
Bachelor’s in Marketing, Communications, or related field (MBA preferred).
Certifications in Digital Marketing, Brand Management are an advantage.
