The purpose of the Social Media Specialist position at UNAS Marketing Agency is to create, manage, and enhance our clients’ social media strategies. This role focuses on crafting engaging content, building audience relationships, and analyzing performance metrics to boost brand visibility, foster engagement, and drive results that align with each client’s marketing objectives.
Key responsibilities & duties
Content Creation & Management: Develop and schedule engaging content across multiple social media platforms, tailored to clients’ brand voices.
Community Engagement: Monitor and respond to social media interactions to foster client-customer relationships.
Strategy Development: Collaborate with clients to create social media strategies aligned with their marketing goals.
Analytics & Reporting: Track, analyze, and report on social media performance, providing insights for optimization.
Campaign Execution: Plan and manage paid social media campaigns, ensuring effective targeting and budget management.
Academic or trade qualifications
Bachelor’s Degree: A degree in marketing, communications, digital media, or a related field is preferred but not always required.
Certification in Social Media Marketing: Certifications from platforms like Facebook, Google, HubSpot, or Hootsuite are highly valued and demonstrate proficiency in social media management tools and strategies.
Practical Experience: Proven experience in managing social media platforms and campaigns is essential, whether through internships, freelance work, or prior roles in social media or digital marketing.
Additional Skills: Knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) and familiarity with analytics platforms (Google Analytics, Facebook Insights) can be beneficial.
Work Experience
1-3 years of experience in social media management, digital marketing, or content creation is preferred.
Experience working with various social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.), including managing paid campaigns.
Proven ability to grow and engage audiences and drive results for brand awareness and marketing goals.
Skills
Content Creation: Strong skills in creating engaging, high-quality content tailored to different platforms and audiences.
Analytics: Proficiency in analyzing social media performance metrics and using data to optimize campaigns.
Communication: Excellent written and verbal communication skills for managing client relations and community engagement.
Creativity: Ability to think creatively and develop innovative social media strategies.
Multitasking: Strong organizational skills, with the ability to manage multiple accounts and campaigns simultaneously.
Role Description
This is a full-time remote role for aSocial Media Specialist at UNAS. The purpose of the Social Media Specialist position at UNAS Marketing Agency is to create, manage, and enhance our clients’ social media strategies. This role focuses on crafting engaging content, building audience relationships, and analyzing performance metrics to boost brand visibility, foster engagement, and drive results that align with each client’s marketing objectives.
Key responsibilities & duties
Develop and schedule engaging content across multiple social media platforms.
Monitor and respond to social media interactions to foster client-customer relationships.
Collaborate with clients to create social media strategies aligned with their marketing goals
Track, analyze, and report on social media performance, providing insights for optimization.
Plan and manage paid social media campaigns, ensuring effective targeting and budget management.
Respond to enquiries – over the phone and face-to-face from the staff and public.
Job requirements
A degree in marketing, communications, digital media, or a related field is preferred but not always required.
1-3 years of experience in social media management, digital marketing, or content creation is preferred.
Experience working with various social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.), including managing paid campaigns.
Proven ability to grow and engage audiences and drive results for brand awareness and marketing goals.
Certification in Social Media Marketing from platforms like Facebook, Google, HubSpot, or Hootsuite are highly valued and demonstrate proficiency in social media management tools and strategies.
Strong skills in creating engaging, high-quality content tailored to different platforms and audiences.
Excellent written and verbal communication skills for managing client relations and community engagement.
Proficiency in analyzing social media performance metrics and using data to optimize campaigns.
