The Media Buyer is responsible for planning, executing, and optimizing paid advertising campaigns across digital platforms to drive lead generation and brand awareness for B2B clients. The role is crucial in managing budgets efficiently to achieve maximum ROI in a fully remote Digital Solutions company.
Key responsibilities & duties
Plan, launch, and manage paid media campaigns across different platforms (Meta, Google, LinkedIn).
Conduct audience research and competitor analysis to inform targeting strategies.
Monitor daily campaign performance and optimize for better ROI.
A/B test different creatives, ad copies, and landing pages.
Collaborate with Graphic Designers and Content Creators to ensure ad assets are aligned with strategy.
Prepare weekly and monthly performance reports highlighting KPIs, insights, and optimization actions.
Maintain budget pacing to ensure campaigns remain within allocated budgets.
Implement tracking codes and ensure proper conversion attribution.
Technical Skills Required
Paid advertising management (Meta Ads, LinkedIn Ads, Google Ads)
Campaign setup, targeting, and optimization
Knowledge of A/B testing and conversion tracking
Budget allocation and bid strategy management
Familiarity with pixel installation and event tracking (Facebook Pixel, GA4)
Reporting and analytics (Google Analytics, Ads Manager reporting)
Retargeting and audience segmentation strategies
Soft Skills Required
Analytical thinking and data-driven decision making
Attention to detail
Strong project and time management
Communication skills (to coordinate with content, design, and sales teams)
Problem-solving and adaptability
Proactiveness in suggesting improvements
Ability to work under pressure to meet deadlines
Tools & Platforms:
Meta Ads Manager (Facebook & Instagram)
LinkedIn Campaign Manager
Google Ads
Google Analytics 4 (GA4)
Google Tag Manager
Trello or Asana (Task Management)
Google Workspace
Academic or Trade Qualifications
Bachelor’s degree in Marketing, Business, or a related field.
Certifications in Paid Media Advertising (Meta Blueprint, Google Ads Certification, LinkedIn Marketing Certification) are highly preferred.
